This tradition of award-winning innovation continues with the 2010 TAG Heuer Pendulum. In 2004 the Monaco V4 concept watch reinvented time with drive-belts and ball-bearings – and received a rapturous welcome in Geneva. It was Edouard Heuer who invented the oscillating pinion for the Microtimer in 1886 – now central to almost every contemporary mechanical chronograph. From date displays to fly-back hands – TAG Heuer innovations have been adopted by leading makers of luxury sports watches worldwide. Throughout its history, TAG Heuer has been at the cutting edge of time on sea, land and in the air. Today, TAG Heuer is the only Swiss watch brand producing mechanical and automatic chronographs with this phenomenal fractional second accuracy. And in 2012, it’s the turn of the Mikrogirder Concept Watch to dazzle with its unprecedented precision – 5/10,000th of a second accuracy. Or more recently with the Mikrotimer Flying 1000, the only mechanical chronograph to measure and display 1/1,000th of a second. Stunning consumers and the watchmaking industry with the likes of the 1916 Mikrograph - the world’s first sports stopwatch with 1/100th of a second precision. Since 1860, when Edouard Heuer opened his first workshop in the Swiss mountains, TAG Heuer has been consistently first to master chronograph precision in its smallest increments. And for quality materials that create luxury watches for men and women. For a sports heritage that inspires excellence. And within the world of Swiss watches, TAG Heuer watches are known not just for quality and precision, but for avant-garde design and advanced technology too. Swiss watches are renowned for their quality and precision. This is what ensures TAG Heuer position as a world leader of luxury sports watches and chronographs. Each watch a paragon of precision engineering, quality, and sporting heritage.
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